Nick Alessi was named a senior marketing & communications officer in October 2024. He served as the marketing & communications coordinator for Varsity Blues from 2019-24, leading key initiatives in marketing and brand management. He previously worked as the Manager of Digital & Social Media for the Hamilton Tiger-Cats and Forge FC at the Hamilton Sports Group from 2017 to 2019, where he played a crucial role in launching the Canadian Premier League and Forge FC. Prior to that, he worked in consumer insights and retail intelligence with brands such as RBC, Coca-Cola and Bauer. Nick holds an HBA in Business Communications from Brock University (2016) and earned an Award of Achievement in Digital Analytics from the University of British Columbia in 2017. He has been recognized for his creative direction and marketing efforts across North America receiving awards from various associations including NACMA, COSIDA and the OUA.
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