When the puck drops at university hockey games across the country on the weekend of October 14-16 it will be a RUBR, a Canadian-made hockey puck produced with rubber tapped naturally from the trees of Liberia.

All 64 university men’s and women’s hockey teams will be using the puck as the 2011-12 season opens, with Canadian universities once again leading by example, this time through varsity sport.

“Universities and their students are so often the ones leading change, and our student-athletes are no different. Partnering with RUBR is a great opportunity for university hockey to lead by example, and not as charity, but by simply facing off with a great hockey puck that’s doing good.” 

The opening face-off in your community this weekend will feature, for the very first time, a RUBR hockey puck.

It’s better with RUBR. This puck and our national obsession are providing a spark for good. That will start with all four university conferences on Friday, October 14.

It’s good for Canada. Check your hockey bag. There is a very good chance your pucks are manufactured outside Canada. RUBR pucks are proudly made in Canada in partnership with Viceroy, makers of quality hockey pucks for more than 40 years.

It’s good for Liberia. RUBR is not charity. Our plan is to create a global business that will create jobs, grow the local economy and spur redevelopment.

It’s good for the environment. There are plenty of pucks made of synthetic rubber, which is derived from petroleum. RUBR is tapped naturally from rubber trees.

RUBR is a joint initiative of leading-edge and grassroots-led charity Engineers Without Borders Canada; along with Public Inc., an emerging creative incubator that believes, “everyone should benefit from doing good.”

For more information or to set up media interviews, please contact:                        
Adrian Bradbury, Strategy & Partnerships, RUBR/Public Inc.                                              
adrian@publicinc.com  c 647.991.4858